CLASSIFIED ADVERT OUTREACH
Outreach Venture of Cork FPC
Outreach Venture of Cork FPC
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Since June 2006, our church has sponsered a Classified Advert in the Evening Echo our
local evening newspaper here in Cork city and surrounding areas. We
put a 3 line advert in every night (6 nights per week) which
works out at just under €5.00 per night, which is tremendous
value. The advert appears in the Personal
column, and as you can see below, we share this colum with all sorts of
people. Is it not the Lord's doing that the first text above from Job 22:3, ("Is not thy wickedness great?") on
this particular evening, and totally unplanned by us, appears just below a
Sodomite advert? Even the second one (from the Irish Independent) appears beside a Sodomite advert. The Echo
boasts a readership of over 100,000 readers, printing over 26,000
copies each night of the week (apart from the Lord's Day). We also get an
opportunity to advertise our 24/7 Gospel Hotline Number We have started to sychronise out hotline messages with the text in the paper.
New Outreach, starting Saturday 28th April, 2007: While we were more than happy with the prospect of reaching many with the gospel in our home city of Cork, we have always been anxious to extend this ministry further afield and seek to reach the whole country. It takes a little time to build up awareness of these adverts and so you are looking at (at least) a three month campaign. It costs considerably more to advertise in the Irish Independent newspaper (ROI's largest circulating paper) but we are happy that our church in Ballymena have undertaken to sponser an advert each night (6 nights per week) in both the Irish Independent (Claimed readership of 566,000) and the Dublin Evening Herald (Claimed readership of 296,000) for a 6 month period. The same advert with appears in the Evening Echo will appear in the two other papers. If the readership figures are to believed, then we are reaching a potential readership of nearly 1 million people all over the whole island of Ireland, both north and south of the border. Please pray earnestly for this outreach.
Update on new outreach (12-8-07) We ran the adverts faithfully in the Irish Independent and Dublin Evening Herald for 3-4 months, but found them disappointing as far as the Hotline telephone number was concerned. Of course, we rejoice that the text was there and that the outreach ought to be judged apart from apparent results. That need not be said, for it is true. However, we decided with the remaining money to run with the Examiner newspaper, which is a Cork based national newspaper, third in line in the pecking order of the daily broadsheets. Although it does have a national aspect to it, it is likely to appeal more to a Cork readership, even if scattered over the entire country. Already it seems to have had an immediate impact on the number of calls being received, even if modest at the beginning. Again, we appeal for much prayer for this outreach.
New Outreach, starting Saturday 28th April, 2007: While we were more than happy with the prospect of reaching many with the gospel in our home city of Cork, we have always been anxious to extend this ministry further afield and seek to reach the whole country. It takes a little time to build up awareness of these adverts and so you are looking at (at least) a three month campaign. It costs considerably more to advertise in the Irish Independent newspaper (ROI's largest circulating paper) but we are happy that our church in Ballymena have undertaken to sponser an advert each night (6 nights per week) in both the Irish Independent (Claimed readership of 566,000) and the Dublin Evening Herald (Claimed readership of 296,000) for a 6 month period. The same advert with appears in the Evening Echo will appear in the two other papers. If the readership figures are to believed, then we are reaching a potential readership of nearly 1 million people all over the whole island of Ireland, both north and south of the border. Please pray earnestly for this outreach.
Update on new outreach (12-8-07) We ran the adverts faithfully in the Irish Independent and Dublin Evening Herald for 3-4 months, but found them disappointing as far as the Hotline telephone number was concerned. Of course, we rejoice that the text was there and that the outreach ought to be judged apart from apparent results. That need not be said, for it is true. However, we decided with the remaining money to run with the Examiner newspaper, which is a Cork based national newspaper, third in line in the pecking order of the daily broadsheets. Although it does have a national aspect to it, it is likely to appeal more to a Cork readership, even if scattered over the entire country. Already it seems to have had an immediate impact on the number of calls being received, even if modest at the beginning. Again, we appeal for much prayer for this outreach.